Apple’s Engineering

Apple designs, develops, and manufactures the most used and loved products in the world yet rarely do we get any insight into how these products evolve.

Since the company is highly secretive about all new development a peek into just one aspect of their design and engineering facilities is rare indeed.

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Steven Levy’s recent article on BackChannel gives us an insight into the refinement that goes into any Apple creation, in this case something as simple as the touch of a keyboard.

A whole team of people just studying the movement of fingers on a key-pad.

It’s a level of detail we take for granted and yet it is those user experiences that subliminally enhance our whole relationship with the product. In the words of their career page –

“The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionised entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do.”

It all goes to prove that Engineering can be inspiring, creative and hugely fulfilling and that’s a message our UK engineering businesses need to echo.

 

Barrie Weaver December 2015