As Engineering laments the number of young women interested in joining its ranks it could learn a lot from the fashion industry as the recent London Fashion Weekend demonstrated.
Thousands of young women came along for a brief insight into next year’s fashion trends. They’d each willingly parted with £30+ to see 2 catwalk shows each lasting no more than 15 minutes and a chance to buy edgy clothes at a discount.
Whilst the event was very professionally stage managed what struck me was that there was no understanding on the part of the consumer as to where and how these clothes come about.
OK there are fashion designers, but they are just a small cog in a sophisticated industry. Without engineering the designer’s ideas would come to nothing.