Tag: apple engineering

Apple’s Engineering

Apple designs, develops, and manufactures the most used and loved products in the world yet rarely do we get any insight into how these products evolve.

Since the company is highly secretive about all new development a peek into just one aspect of their design and engineering facilities is rare indeed.

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Steven Levy’s recent article on BackChannel gives us an insight into the refinement that goes into any Apple creation, in this case something as simple as the touch of a keyboard.

A whole team of people just studying the movement of fingers on a key-pad.

It’s a level of detail we take for granted and yet it is those user experiences that subliminally enhance our whole relationship with the product. In the words of their career page – read more

Don’t Knock Jony Ive’s Passion

Following the recent launch of iPhone 6 and iWatch Yahoo’s Tech Columnist Rob Walker took a tilt at Jony Ive’s video presentations.

Now I know they’re high profile (and much mimicked) but we should be applauding Ive’s love of engineering and the way he underlines the skills of the Apple team, not belittling it.  If only there were more such engineers around, particularly here in Ive’s home country the UK.

What Jonathan underlines is that behind these products lie innovations, at many levels, which the vast majority of our consumer society just take for granted.

It’s done in a way that is low on tech speak, makes you look more closely at the product, and leads you to realise they result from the collective effort of dozens of creative engineers. Yes engineering is very creative! read more