Tag: engineering careers

The French do it Better

screen-shot-2016-09-29-at-15-52-15http://www.safran-group.com/video/10098

Engineers demonstrate their joie de vivre.

In France Engineering has long been a respected profession; a profession which attracts both men and women.

Here in the UK many large engineering companies are finding it difficult to recruit the very brightest minds and wondering why? Well a big factor is undoubtedly the way you communicate with your audience  – old ways no longer work with today’s media savvy kids.

UK engineers tend to focus on facts – how big the company is, how clever its products are, how many offices, how many employees, its systems and specific job descriptions all presented in a soulless manner. read more

Three men and a plane

There’s a time to stand back and admire what engineers can, and have, achieved.

Just recently I’ve been amazed at the skills, adaptability, tenacity, and enterprise that my friend Theo Wilford and his colleagues David and Rick Bremner have demonstrated over the past few  years.

From scratch the trio have built a perfect replica WW1 Bristol Scout reconnaissance aeroplane, no. 1264.

This is been undertaken not in some large hangar with a vast array of machinery to hand, but literally on garage benches and in back gardens with parts stashed behind the sofa when not being worked on. read more

Engineers must get Emotional

If engineering is serious about attracting more of the young, and women in particular, to the profession then it is missing a key factor… emotion!

Check the video to see why and how?

Barrie Weaver April 2016

Apple’s Engineering

Apple designs, develops, and manufactures the most used and loved products in the world yet rarely do we get any insight into how these products evolve.

Since the company is highly secretive about all new development a peek into just one aspect of their design and engineering facilities is rare indeed.

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Steven Levy’s recent article on BackChannel gives us an insight into the refinement that goes into any Apple creation, in this case something as simple as the touch of a keyboard.

A whole team of people just studying the movement of fingers on a key-pad.

It’s a level of detail we take for granted and yet it is those user experiences that subliminally enhance our whole relationship with the product. In the words of their career page – read more

Will.i.am stresses the social value of Engineering

As Will.i.am said

“most kids today aren’t dreaming of being programmers, scientists or engineers………

but manufacturing gives people dignity and pride that they make things that are needed and desired ” 

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Will.i.am rightly highlighted that many young men and women lack a sense of purpose in today’s world.

A few decades ago that purpose could well have come from a vast array of manufacturing industries that built the country’s wealth.

It might have been tough, sometimes dirty, work but there was an underlying pride and camaraderie in making things that society needed.

With 90% of traditional manufacturing gone, engineering in the UK has changed dramatically; but it does exist.  And it is still about developing and making things that have a value to today’s society. read more

Savvy teens know why maths & physics are key

Dozens of initiatives have sprung up recently to encourage the study of STEM subjects in schools.

I particularly like this video produced by one “YOUR LIFE” which in a humorous and engaging way tells teenagers about the true value of Maths and Physics.

Tougher subjects – but worth it.

To me however the big problem lies in the next step and it’s alluded to in this video.

The big decision is what career?

You can use titles like architect, aeronautical engineer, surveyor etc. but as a teenager they are way outside your experiences. Letting teenagers know about the opportunities  our society now offers is the great challenge in career guidance. read more