Following the recent launch of iPhone 6 and iWatch Yahoo’s Tech Columnist Rob Walker took a tilt at Jony Ive’s video presentations.
Now I know they’re high profile (and much mimicked) but we should be applauding Ive’s love of engineering and the way he underlines the skills of the Apple team, not belittling it. If only there were more such engineers around, particularly here in Ive’s home country the UK.
What Jonathan underlines is that behind these products lie innovations, at many levels, which the vast majority of our consumer society just take for granted.
It’s done in a way that is low on tech speak, makes you look more closely at the product, and leads you to realise they result from the collective effort of dozens of creative engineers. Yes engineering is very creative!