Engineers demonstrate their joie de vivre.
In France Engineering has long been a respected profession; a profession which attracts both men and women.
Here in the UK many large engineering companies are finding it difficult to recruit the very brightest minds and wondering why? Well a big factor is undoubtedly the way you communicate with your audience – old ways no longer work with today’s media savvy kids.
UK engineers tend to focus on facts – how big the company is, how clever its products are, how many offices, how many employees, its systems and specific job descriptions all presented in a soulless manner.