the young are turning away from Engineering


Struggling to find the engineers you need?

Well the good news is you are not alone. The bad news is there are far too few engineers to go round. 

Engineering's biggest challenge

Not so long ago engineering drove the prosperity of Britain. Engineers were the heroes of the modern world; they were the innovators, the trailblazers and headline-grabbers. Now alas it's become sidelined and the number of young people studying engineering and taking apprenticeships has dropped radically.

This is damaging Britain's prosperity as numerous reports have highlighted.  With an annual shortfall of 55,000 people with engineering skills the  loss to the economy is projected to be  £27 billion a year from 2022. It's probably already affecting your business.

Why is this happening?

It’s down to a few reasons, from a lack of inspiring careers advice in schools to the fact we don’t make many consumer goods in the UK. 

But the biggest  part of the problem is quite simple: the vast majority of our engineering firms – the small- to medium-sized companies -  work in a high-tech, business-to-business context. So unfortunately, inventive as they are, most engineering companies lack the skills to communicate to the general public because it’s never been a necessary part of doing business. 

Much of UK engineering is businesses to business,  often very high-tech, cutting edge and beyond the understanding of the general public.


 What about you?

To illustrate the problem let’s start with a couple of assumptions about you.

If you are reading this you are most probably an engineer and chances are you're part of the many mid sized companies that form the backbone of UK engineering. It's most likely too that you’ll be producing high-tech products or services in a very specialised sector.

Perfectly understandably your communications are focused on data, processes and specifications, using technical jargon that your immediate customers understand.


But that's only half the story. You are leaving out the parts that are important to engage with the broader public and figures who  will influence and encourage the next generation of engineers.

Process & systems

How and where you work, efficiency, controls and systems starting point and the outcome

Data & specification

The end result. Specifications and performance.

Technical certifications. Cost parameters. 


The missing half?

There is the human side of your business that needs to be expressed.


Your purpose - why you do what you do and its value to society.


 Your people and how they push technical boundaries,  it’s even about having fun. 


Why the missing half matters?

This missing half must be expressed if engineering organisations are to attract the brightest young minds and girls in particular. 

As most other business sectors have long realised presenting the human side of your organisations is now a crucial factor in recruitment